Welcome to my blog.
In my blog, I will be introducing and commenting on the
current trends within the events industry. Here I will share my views and
opinions mainly on consumer behaviour and experiential marketing. However I will
be researching other topics that may contribute to the industry. I will be
exploring and studying theories where I will be agreeing or disagreeing with
these methods.
I will be posting blogs regularly so make sure you keep up
to date with my latest findings.
Please take the time to read and comment my blogs as I hope
that you will find them exciting and intriguing.
Naomi Pearson
