Sensodyne Attempts to Break World Record

Sensodyne Attempts to Break World Record

It’s not a shock to hear that people don’t like going to the dentist. Which is why when Sensodyne launched their new product ‘Complete Protection’ it was important that the product appealed to the consumers. In order to make this more exciting and memorable, Sensodyne came up with the brilliant idea of trying to break a World Record with the most people taking part in an oral hygiene lesson.

 

This campaign was branded ‘The Great Sensitivity Test’ which was set up in three different zones that took you on a journey to the final Record Breaking stage. The first zone that was presented in the exhibition included a buzzer game called ‘How Sensitive Are You’. This gave the participants a chance to win prizes while waiting to get their teeth checked by one of the professional dentists. Following into zone two stood a ‘Giant Molar’ which was used as a good photo opportunity which could then be found on the website later that day. Finally, zone three was the section that everyone was waiting for…the time to break a World Record. With the help of almost 6,500 free sample distributed, the World Record was broken with 232 people learning how to look after their teeth the correct way.

The aim of this exhibition was to help launch and promote the new Sensodyne product. This lead to over 150 media mentions after the event which shows how successful this day was. This also was a great opportunity to give potential consumers a positive and memorable experience for this brand, therefore they are more likely to purchase it in the future. This could even help publicise the brand through word of mouth, as consumers will talk about their experience to friends and family. This in turn will widen their market as it will encourage more people to try out this new product.

Below you will find the link to the website of Sensodyne 'The Great Sensitivity Test’.

http://www.hotcow.co.uk/portfolio/sensodyne-case-study.htm

Thank you for taking the time to read my blog, I hope you found it interesting.

Naomi Pearson