Traditional Marketing

What is the best form of marketing a product or service?

Traditional marketing is a way of a company or a brand communicating with their potential customers. Many businesses have been using traditional marketing for years, as it is a way to promote or advertise their products or services. The main traditional marketing techniques are newspapers adverts, posters, flyers or leaflets. These can be very popular however they don’t always reach or capture the eyes of their target markets. Other forms of traditional marketing are more direct methods such as telephone calls or television adverts.
 



Advertisement in local Newspaper

 

Some companies believe that traditional marketing techniques can be very successful in reaching their consumers, however several new business believe that these are not the best ways to market their products and services. Some businesses think that experiential marketing is the best option to market products as it can be more memorable and have a greater impact upon them. In my opinion, I feel that the target audience for the product or service is a huge factor to consider when researching how to market to them. For example, the age of the customer may influence how they will be exposed to these marketing campaigns. Older people may be more likely to notice or read an advertisement in a newspaper as opposed to the younger generation that may be more interested is getting involved in a workshop or activity.

Last month, I was planning my own charity event called ‘A Trip Down Memory Lane’ in order to raise money and awareness for AgeUK. The overview of the event was a memory afternoon that included games and other activities with plenty of tea and cakes. The target market for this event was the older generation (aged 65+). I feel that the best way to contact our audience was directly through telephone calls, this was very successful as I phoned up a local care home and sold 18 tickets. We also created a poster and leaflet that we would hand out to small businesses, supermarkets and the AgeUK charity shop. The poster that we sent out is very bold in colour which will make it easier for elderly people to notice it. Because this event was very challenging to market, we even put an advert in the local newspaper which did attract several attendees on the day.

 



I think that traditional marketing may not be the best approach when promoting to the majority of consumers as it is much easier and less expensive to promote through websites and other online pages. However in this case, traditional marketing is the most efficient way to contact our target market. The direct phone calls, posters/leaflets and the newspaper advert combined together all helped to reach our audience which in turn increased the number of attendees at this event. I believe that this form of marketing helped to make the event successful.

 

Thank you for taking the time to read my blog, I hope that you enjoyed it.

Naomi Pearson