The London Eye catches eyes with a colourful display
Due to the popular social media site Facebook, the London
eye gets a makeover to reflect the talk about the General Election last year. A
photo of the London Eye lit up with different colours proves to be the main
topic of discussion with the users of Facebook and Twitter. This use of sensory
marketing has been successful in my opinion as more and more people discussed
the General Election. This marketing method stimulates the senses, particularly
sight as the colours can be seen from miles away. The beautiful colours light
up the dark streets of London in order to keep up the popular trend of voting.
Since the striking colours lit the famous Wheel, the amount
of tourists that have taken a ride has increased dramatically. This was also
set to increase the number of people that were voting which had a positive
impact as in a short period of time, there were more than 52 million
interactions. Each colour represented a different party so it was like a huge
pie chart in the sky. I think that this is a great idea as it helps everyone
keep up to date with the latest statistics which may affect the public. This
form of advertising the General Election is mainly focused on the experience that
the public will get, an example is that they take a ride on the London eye
which will improve the experience almost making the memory more exciting and
last longer.
Thank you for taking the time to read my blog, I hope you
found it interesting.
Naomi Pearson
