The London Eye Catches Eyes with a Colourful Display

The London Eye catches eyes with a colourful display

Due to the popular social media site Facebook, the London eye gets a makeover to reflect the talk about the General Election last year. A photo of the London Eye lit up with different colours proves to be the main topic of discussion with the users of Facebook and Twitter. This use of sensory marketing has been successful in my opinion as more and more people discussed the General Election. This marketing method stimulates the senses, particularly sight as the colours can be seen from miles away. The beautiful colours light up the dark streets of London in order to keep up the popular trend of voting.  

 

Since the striking colours lit the famous Wheel, the amount of tourists that have taken a ride has increased dramatically. This was also set to increase the number of people that were voting which had a positive impact as in a short period of time, there were more than 52 million interactions. Each colour represented a different party so it was like a huge pie chart in the sky. I think that this is a great idea as it helps everyone keep up to date with the latest statistics which may affect the public. This form of advertising the General Election is mainly focused on the experience that the public will get, an example is that they take a ride on the London eye which will improve the experience almost making the memory more exciting and last longer.

Thank you for taking the time to read my blog, I hope you found it interesting.

Naomi Pearson