You’re More Beautiful than You Think – The Self Concept

What do you see when you look in the mirror?

Do you look closely at all of the things you would change about the way you look?

Dove have created an advertisement that will change the way you see yourself and will help you realise that you are more beautiful than you think. This advert is all about the self-concept which strongly influences consumer behaviour. The self-concept is a theory that is believed to show what a person holds about their own attributes and how they evaluate these qualities.  Self-esteem is very closely related, personally I have very low self-esteem and seeing this advert gave me the boost of confidence that I needed.

The very successful beauty/personal care company Dove was first launched in 1955 and sells products all around the world in more than 80 countries. Over the years, Dove has produced many different marketing campaigns to promote their latest products to the consumers, most of which are done through advertisements on television. One that particularly caught my eye was one of the ‘Real Beauty Sketches’ as it showed women explaining how they looked to an artist. Most of them appeared to describe their facial features in quite a negative way. The artist would then draw exactly what he was told without actually seeing the person. However, strangers then described how they looked and the outcome was completely magical. Strangers gave details about the same person but saw them for how they really looked. Please what the video.

 

 

 

The difference between the two sketches at the end really shows that maybe we are more than what we see. We are more beautiful that what we believe. This theory is called the ‘Looking glass self’ which is how other people see you. It can be completely different to how we see ourselves as we are more critical about what we look like. I personally love this sketch that Dove did and I think that people with low self-esteem should definitely give it a watch. This proves that everyone see individuals in many different ways. This could be a negative thing, however it can also be positive and encouraging.

Thank you for taking the time to read my blog. I hope you enjoyed the video and helps you to reflect on how you see yourself. Feel free to leave comments below.

Naomi Pearson

 

 

Bar Maroc - The Little Moroccan Hideaway

Ever wanted to eat one of your favourite meals in a themed bar? Like the sound of Morocco on a cold day in Huddersfield?

Well the Moroccan themed bar known as Bar Maroc brings you on the most amazing experience that takes you to another place. This bar uses sensory marketing to enhance the overall impact and hopefully creating a memorable experience. The over 18’s bar engages each of the senses which helps to bring out the full potential of this unique Moroccan bar.

 

Although the restaurant is dark and mysterious looking, the bright coloured materials will make your eyes come alive. The purples, oranges and yellows stand out against the dark room. Candles are located all around the bar, on each table and in the corners of the room in order to create affective mood lighting which then gives a relaxed and stress free atmosphere.

What kind of bar or restaurant would be successful without the amazing smell of food? Bar Maroc is famous for the pizzas and crepes. But what makes them so special? Many people love this place as it is meat free and definitely affordable. Choose up to 3 veggie options to top your pizza to create your own personal meal. Some may be put off by the whole ‘no meat’ thing but it is one of the best pizzas I have ever tasted, give them a try. The candles also contribute to the wonderful smell of Bar Maroc as the different scents drift towards you.

 

 

 

 

 

 

 

 ‘The Hidden Gem of Huddersfield’

 

Bar Maroc isn’t like normal bars and restaurants as they have sofas and soft chairs to sit on, which almost gives it a homely and warm feel. They are very comfortable to sit on as they use soft materials and fabrics which makes it stand out against traditional wooden furniture. Pillows and blankets add to stimulate the senses as they are gentle to the touch. I think that this adds to the overall experience as it feels like you are sitting in a traditional Moroccan bar.

Music is played to tie the place together. It is only background music so you can still talk to friends and easily hear others. However, it doesn’t play Moroccan music, it mainly plays relaxing music which you can follow on Spotify as they have their own playlist.

Due to this being a restaurant, food is the main source of taste, however Bar Maroc also sells a wide range of drinks, from tea and coffee to fruity alcoholic cocktails. All of these will excite your taste buds as they taste delicious. Of course they sell other alcoholic beverages, beers, sprits and ciders but soft drinks are also available so there is something for everyone.

I personally love Bar Maroc as it adds value to the food and beverages by creating a memorable experience. It is a very unique bar which ultimately improves the brand experience as it is different to every other bar in the Huddersfield area, therefore more likely to connect to loyal customers. By engaging all of the senses, each person has their own perception on the experience, thus making it more personal.

Thank You for taking the time to read my blog post, I hope you enjoyed it and found it interesting. please feel free to comment, I would love to hear about your Bar Maroc experience.

 

Naomi Pearson

A Rollercoaster That Is Out Of This World

It is now your chance to become a ‘Galactinaut’ and take a trip into another world!

The famous rollercoaster ‘Air’ at the popular theme park Alton Towers gets a makeover as it is transformed into ‘Galactica’. Sounds amazing right? That’s because it is!

Galactica is the very first virtual reality rollercoaster, as passengers can wear visor headsets that makes them see a whole new universe. Galactica formally known as Air was opened back in 2002 that gave the riders a sensation that they were flying. The ride lasts approximately 3 minutes and reaches speeds of almost 50mph, but as of February 2016, the ride is now known as Galactica.

This ride is all about taking you on an experience that is so realistic, you may actually feel and believe that you are flying into space. The rollercoaster creates a unique and memorable experience as the latest technology can take over your senses.

The brand new opening of the rollercoaster has been advertised on television which is used to capture the audience and persuade them to visit the theme park and try out the new ride and have their own unique experience. The clip below shows the official advertisement for this ride which I think is very affective and shows its potential in becoming a very popular and successful rollercoaster.

 

I think that this new campaign is a good idea as it engages with the audience as many childhood dreams will be turned into a reality. Many people have always wanted to have the chance to fly around the galaxy and this visual effects visor allows the riders to experience just that. I would personally love to try out the new Galactica ride as I have never experienced something like this before. From the advertisement, it is clear to see that it appears thrilling and exciting and I'm sure thousands of eager visitors will be queuing up to try this new technology.

Thank you for taking the time to read my blog. Please leave comments below if you have any questions or thoughts about this new rollercoaster. Are you brave enough to take the launch?

Naomi Pearson