You’re More Beautiful than You Think – The Self Concept

What do you see when you look in the mirror?

Do you look closely at all of the things you would change about the way you look?

Dove have created an advertisement that will change the way you see yourself and will help you realise that you are more beautiful than you think. This advert is all about the self-concept which strongly influences consumer behaviour. The self-concept is a theory that is believed to show what a person holds about their own attributes and how they evaluate these qualities.  Self-esteem is very closely related, personally I have very low self-esteem and seeing this advert gave me the boost of confidence that I needed.

The very successful beauty/personal care company Dove was first launched in 1955 and sells products all around the world in more than 80 countries. Over the years, Dove has produced many different marketing campaigns to promote their latest products to the consumers, most of which are done through advertisements on television. One that particularly caught my eye was one of the ‘Real Beauty Sketches’ as it showed women explaining how they looked to an artist. Most of them appeared to describe their facial features in quite a negative way. The artist would then draw exactly what he was told without actually seeing the person. However, strangers then described how they looked and the outcome was completely magical. Strangers gave details about the same person but saw them for how they really looked. Please what the video.

 

 

 

The difference between the two sketches at the end really shows that maybe we are more than what we see. We are more beautiful that what we believe. This theory is called the ‘Looking glass self’ which is how other people see you. It can be completely different to how we see ourselves as we are more critical about what we look like. I personally love this sketch that Dove did and I think that people with low self-esteem should definitely give it a watch. This proves that everyone see individuals in many different ways. This could be a negative thing, however it can also be positive and encouraging.

Thank you for taking the time to read my blog. I hope you enjoyed the video and helps you to reflect on how you see yourself. Feel free to leave comments below.

Naomi Pearson